Presenters

YVES BEHAR
Yves Béhar is the founder of fuseproject, an integrated design agency dedicated to the development of the emotional experience of brands through storytelling. Béhar’s designs and creative positioning contribute to areas as diverse as technology, furniture, sports, lifestyle and fashion, for clients such as Herman Miller, MINI, Nike, Cassina, Microsoft, Johnson and Johnson, Swarovski, Birkenstock, Toshiba, Sony, One Laptop Per Child, Target and Coca Cola. Béhar has been recognized as one of TIME magazine’s 25 visionaries for 2007 and Creativity magazine’s Creativity 50 for 2008. His work can be found in the permanent design collection of the Musee National D’Art Moderne/Centre Pompidou, NY MOMA, Cooper-Hewitt National Design Museum, the SFMOMA, the Munich Museum of Applied Arts and the Chicago Athenaeum Museum as well as in private collections. Prior to founding fuseproject in 1999, Béhar held the position of design leader at frogdesign and Lunar design in Silicon Valley, developing product identities with clients such as Apple computers, Hewlett Packard and Silicon Graphics.

ROBERT FABRICANT
Robert Fabricant is the Vice President of Creative for frog design where he works with a global team of strategists, interaction designers, industrial designers, technologists and design researchers. He is charged with helping to extend frog’s capabilities into new markets and offerings in areas like healthcare and transportation. Fabricant also leads frog’s Design for Impact initiatives such as Project Masiluleke, which focus on transformative opportunities to use mobile technologies to increase access to information and accelerate positive behavior change. He is on the adjunct faculty at NYU and the School for Visual Arts. His work has been recognized by the AIGA, IDSA, ID Magazine, Fast Company and the Index Awards. He is a frequent speaker and blogger on design and behavior. You can follow him on Twitter @fabtweet.

LEONARDO BONANNI
Leonardo Bonanni is a doctoral candidate at the MIT Media Lab where he researches and teaches sustainable design. He is the founder and director of the open source project Sourcemap.org, a social network and tool for life cycle assessment and supply chain transparency. Sourcemap emerged from a curriculum he developed and currently teaches at MIT on radical sustainability in product design. Prior to this Bonanni worked as an inventor and a designer in the MIT Kitchen of the Future and the MIT House of the Future. Independently, he also practices architecture, industrial and interaction design.

PETER FANNON
Peter Fannon manages Panasonic’s Corporate Environmental, Government & Public Affairs, and Product Safety & Regulatory Compliance groups. In addition, he serves as company spokesman; and he participates in technology development and evaluation activities associated with new products and services. He also represents Panasonic in a variety of industry, trade, and advisory organizations. Currently he serves on the Consumer Electronics Association’s Board of Industry Leaders (BIL) and the CEA Political Action Committee Board of Directors.

TOM HADFIELD
Tom Hadfield serves as COO of LaboGroup, a French innovation company and member of the ArtScience Labs network of art and design labs experimenting at the frontiers of science. LaboGroup products include Andrea, a plant-based air purifier, and Le Whif, the world’s only breathable chocolate product. In 1994, Hadfield founded the first commercial soccer website, Soccernet.com, which was later sold to ESPN for $40 million. He then co-founded an online education company, Schoolsnet.com, in 2001. That same year, Hadfield was named one of 100 Global Leaders of Tomorrow by the World Economic Forum.

JAYMI HEIMBUCH
Jaymi Heimbuch’s interest in the environment can be traced back to the age of eight when she wrote to the Smithsonian Institute with questions about why her acid rain detection kit’s pH strips were turning orange instead of a shade of green as the charts indicated they should. While she never received a reply, her concern for the environment continued to grow, as did her passions for the written word, social activism, and technology as a tool for social and environmental change. She received her bachelor’s degree in English from California Polytechnic State University, San Luis Obispo in 2004, and married her love of writing and green technology while working as managing editor for EcoGeek.org. She is now dedicated to covering all things techy, gadgety and green for TreeHugger.

ELLEN HONIGSTOCK
Ellen Honigstock’s architectural firm is committed to making existing buildings healthier, more energy-efficient, water-wise, durable and environmentally responsible. The firm’s services include energy auditing, energy reduction plans and sustainable commercial architecture and interior design. Honigstock teaches at the 1000 Green Supers Program at the SEIU Local 32BJ Thomas Shortman Training Fund and is the LEED for Homes Advocate for the USGBC-NY Chapter and the Homes Co-Chair for NYC’s Greening the Codes Task Force. She and her firm are committed to making New York City more sustainable for its residents and businesses.

JOE HUTSKO
Joe Hutsko is the author of Green Gadgets For Dummies, Macs All-in-One For Dummies 2nd Edition, and The Deal: A novel of Silicon Valley. Hutsko worked at Apple from 1984 to 1988, and has been writing about technology ever since. His articles about computers, gadgets (green and otherwise), and high-tech entertainment have appeared in The New York Times, Fortune, Macworld, TV Guide, Newsweek, The Wall Street Journal, Time, Salon.com, MSNBC.com and others.

SARAH KRASLEY
As Industry Manager of Sustainability at Autodesk, Sarah Krasley is responsible for making digital prototyping an ideal environment to enable sustainable design decisions by industrial designers and mechanical engineers. A proven design-thinker, Krasley blends more than 10 years of experience in design, environmental policy analysis, and marketing communications to influence and guide strategy. Previously, Krasley served as communications director at the Center for Resource Solutions where she helped companies achieve GHG reduction goals and make meaningful claims about their commitments. She holds a bachelor’s degree in design from the Pratt Institute, and a masters of business administration from the University of San Francisco.

KIMBERLY LANCASTER
Kimberly Lancaster is the founder of Caster Communications, a full service public relations firm specializing in consumer electronics, clean technology and sustainable design. A 1991 graduate of the University of Rhode Island, Lancaster then obtained her master’s degree in business communications from Emerson College in Boston. In 2008, with a growing client base interested in sustainability – and in the midst of building a new home – Lancaster began Green Life Smart Life (GLSL). A sustainable home showcase, GLSL was designed to demonstrate the implementation of green building techniques and smart home technologies to achieve LEED® for Homes certification. Lancaster served as both the designer and general contractor on the project, quickly becoming an expert in the green building and green technology markets. Lancaster has built the GLSL community through an award-winning blog, numerous media appearances, public open houses and speaking events. She is a member of the Public Relations Society of America (PRSA), CEA, CEDIA, USGBC and currently serves as the communications/marketing chair of the RI Green Building Council.

JAY MCLELLAN
Jay McLellan co-founded Home Automation Inc. (HAI) in 1985. Under McLellan’s direction HAI has developed a comprehensive and award-winning line of products that coordinate security, temperature, lighting and whole-home audio for comfort, convenience and safety. HAI product line includes whole house controllers, sensors, lighting control devices, thermostats, touchscreens and internet controlled devices. The company has entered the Smart Grid business with products designed for electric utilities rolling out demand response programs. Additionally HAI participates in the Department of Energy’s Building America programs to develop energy solutions for new and existing homes.

JEFF OMELCHUCK
Jeff Omelchuck founded the Green Electronics Council (GEC) in 2005 with the vision of reinventing society’s relationship with electronics. In 2006 stakeholders selected GEC to manage EPEAT, the global green certification program for electronics, and Omelchuck is now the executive director of the GEC and of EPEAT. EPEAT is the system used by the U.S. federal government and purchasers from Brazil to Thailand to specify green electronics. These purchasers have created over a $60 billion market incentive for greener electronics. Omelchuck began his career as an engineer in the electronics industry in Silicon Valley, then founded and managed a consulting and training practice before starting GEC. He received a bachelor’s degree from Montana State and his master’s degree from Stanford University. He lives in Portland, OR, with his wife, kids and big dog.

SARAH RICH
Sarah Rich is a leading voice in the fields of sustainability and new media, recognized for her expertise in green design and architecture, technology, food, consumer culture and trend forecasting. She is currently a senior editor at Dwell magazine. Prior to joining Dwell, Rich was the managing editor of Worldchanging, the award-winning online publication focused on solutions for a sustainable future. While there, she co-authored and edited the bestselling book, Worldchanging: A User’s Guide for the 21st Century (Abrams, 2006). She was also the managing editor of Inhabitat during its first two years, and continues to serve as senior contributing editor. Rich received her bachelor’s degree from Stanford University in cultural and social anthropology. Herwork has been published in BusinessWeek, the Globe & Mail, ReadyMade, Creative Review and Urban Design Review. She serves on the board of directors for Project H, a non-profit organization working to promote humanitarian design.

MARIA TATE
As senior industrial designer and sustainability strategist for HP’s Imaging and Printing Group, Maria Tate works collaboratively with cross functional environmental stewards across the organization to provide strategic direction in the development of sustainable product solutions. Tate is also the lead designer for the Deskjet Printer portfolio, which offers consumers environmental features such as the use of recycled resins, industry leading low energy consumption, and more control over the environmental impact of their product. Maria has been with HP for over 15 years, has a degree in mechanical engineering and is a graduate of UCSD’s Leadership and Management Program.

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